Gerry Spitzner

Message in a Bottle Blog

From pharmacySOS

Even in 2021 people still open emails; email marketing is here to stay and should be a part of an online marketing …

When it comes to strategic business planning, it’s important to understand that strategy and planning are two different things. Strategy guides planning, …

Two chronic afflictions can kill your retail pharmacy business – too much inventory and high overhead. If they get out of control, …

Patient services are about applied health benefits, not just features. Patients always seek to fulfill some intention beyond just a pill. While …

Rx for customer success

Consumers’ needs and expectations are constantly evolving in the healthcare market.  But the one thing that’s never changed in any business is …

Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps …