Message in a Bottle Blog
From pharmacySOS
Even in 2021 people still open emails; email marketing is here to stay and should be a part of an online marketing …
Tips for strategic planning – How to take an idea and turn it into a business opportunity
When it comes to strategic business planning, it’s important to understand that strategy and planning are two different things. Strategy guides planning, …
Two chronic afflictions can kill your retail pharmacy business – too much inventory and high overhead. If they get out of control, …
See through your patients’ eyes and look for “applied benefits”
Patient services are about applied health benefits, not just features. Patients always seek to fulfill some intention beyond just a pill. While …
Rx for customer success
Consumers’ needs and expectations are constantly evolving in the healthcare market. But the one thing that’s never changed in any business is …
Shout it out! Patients want to hear about your services
Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps …