Do you work your customers through their experience of your business in an efficient, logical and friendly manner? Every product or service we buy, every store we visit, every media message we receive, every choice in our consumer society has been shaped by the forces of marketing. The marketing process is central to the business […]
How to make your pharmacy process-driven Read More »
How can pharmacy businesses offering products or patient services raise their reputation and visibility in the marketplace? The answers aren’t the same as they used to be. In fact, research shows that when clients check out professional services providers, more than 80% use online sources of information compared to 55% using traditional references. There’s no
Pharmacy businesses and the need for online marketing Read More »
Even in 2021 people still open emails; email marketing is here to stay and should be a part of an online marketing strategy You might think that email marketing is dying or dead but this is a myth. It actually remains as the best way to engage. You can be forgiven for thinking that email
Email marketing is here to stay. What do pharmacists need to know? Read More »
Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps you awake at night. Maybe I discovered a way to help you lose weight and stay in shape effortlessly. Maybe I can show you how to save so much money that you can
Shout it out! Patients want to hear about your services Read More »
Getting your value proposition right is critical to your business model. You can have the best features, perfectly executed business operations, the right price etc., but no one will ever know if they don’t get past your high-level value proposition. Your value proposition is the crunch point at the intersection between your business strategy and
Create a value proposition that patients actually care about Read More »
Why you do what you do is just as important as making money. The purpose-driven half of the formula for success involves aligning your pharmacy’s business values with your personal values. The applied benefits of your patient services extend beyond the pharmacy itself; they include inspiring innovation and positive change, providing employees with a sense
What’s your pharmacy’s real purpose? Read More »
