Gerry Spitzner

What keeps customers coming back to your pharmacy?

Posted by in Business Planning, Customer experience, Marketing, Operations, Pharmacy, Retail

By Gerry Spitzner The biggest challenge of every retail pharmacy business in today’s hyper-competitive market is finding the right formula to attract customers and keep them. Many businesses believe that the key to success is customer service satisfaction. But just satisfying customers doesn’t cut it anymore. Satisfied is somewhere just slightly above unsatisfied, but far below inspired, delighted and pleased. Satisfied is not where emotional connection, brand loyalty and creating, delivering and communicating compelling value take place. Every business and every service offer a customer experience; when a customer visits…read more

Are you meeting your pharmacy staffing needs?

Posted by in Business Planning, Operations, Pharmacy, Retail

By Gerry Spitzner Increased competition drives the need for top talent to deliver outstanding customer experience Recently there have been multiple reports about solid growth in store count and sales in all retail sectors including pharmacy. These are solid, steady results, and many retailers report being on, or even above plan. Solid performance for retailers means growth opportunities for all of retail in Canada this year. But to grow, you need people, and so does your competition. The challenge becomes one of competing successfully to find those people. Competition for…read more

5 in-store technologies to drive sales and improve customer experience

Posted by in Business Planning, Customer experience, Operations, Pharmacy, Retail

  By Gerry Spitzner In-store technology is helping pharmacy retailers drive sales and improve the customer experience It’s often hard these days to keep up with the speed at which technologies are developed. In fact, it can be down right mind-boggling. And for smaller, independent retailers with fewer resources to draw from than their larger competitors, understanding which technological solutions to invest in can be daunting. Pharmacy retailers are seeking out any advantages in a time of unprecedented competition. In-store technologies that help create a more engaging and positive customer…read more

It’s time to think beyond the pill

Posted by in Business Planning, Leadership, Pharmacy, Retail

By Gerry Spitzner 2020 brought exponential change to the world of retail pharmacy (and not all of it Covid-related). So, what will things look like as we’re getting on with our new world? No one knows for sure. However, one thing for sure is that it’s evident there’s been a major shift in the public’s perception of healthcare delivery. One of the big shifts is retail pharmacy and pharmacists included in the essential services and front-line healthcare worker acknowledgements by politicians and almost every person I speak with. Positive public…read more

3 business-related questions you need to ask yourself

Posted by in Business Planning, Leadership, Operations, Pharmacy

By Gerry Spitzner Gerry Spitzner helps pharmacists and healthcare practitioners to develop winning business management strategies for their practice The old saying “nothing remains constant except change itself” must have been written by someone well-versed in the day-to-day operations of retail pharmacy. We must adapt and grow with every change we encounter. For me the pace of change is staggering. The nature of this business is changing so quickly that you need to be nimble and flexible. Focusing on the business of your practice is crucial to your professional and…read more

Email marketing is here to stay. What do pharmacists need to know?

Posted by in Business Planning, Marketing, Pharmacy

By Gerry Spitzner Gerry Spitzner helps pharmacists and healthcare practitioners to develop winning business management strategies for their practice Even in 2021 people still open emails; email marketing is here to stay and should be a part of an online marketing strategy You might think that email marketing is dying or dead but this is a myth. It actually remains as the best way to engage. You can be forgiven for thinking that email marketing is old news, since the arrival and growth of social media for business. Open any…read more

Pharmacy businesses and the need for online marketing

Posted by in Business Planning, Marketing, Pharmacy

By Gerry Spitzner Gerry Spitzner helps pharmacists and healthcare practitioners to develop winning business management strategies for their practice How can pharmacy businesses offering products or patient services raise their reputation and visibility in the marketplace? The answers aren’t the same as they used to be. In fact, research shows that when clients check out professional services providers, more than 80% use online sources of information compared to 55% using traditional references. There’s no question that in the modern business landscape a big part of your marketing strategy is digital….read more