Gerry Spitzner

strategy

5 things to do if you want to be in business 5 years from now

Feeling burned out? Has your current effort been on growing your pharmacy OR dealing with vaccines, sanitizing, and putting out fires? From a business perspective, it’s time to move your focus back to thinking about growing your pharmacy. If you’re not growing, you’re shrinking. The beginning of a new year has the unique characteristic of …

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How to make your pharmacy process-driven

Do you work your customers through their experience of your business in an efficient, logical and friendly manner? Every product or service we buy, every store we visit, every media message we receive, every choice in our consumer society has been shaped by the forces of marketing. The marketing process is central to the business …

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The art and science of recruiting exceptional employees

Recently there have been multiple reports about solid growth in store count and sales in all retail sectors including pharmacy. These are solid, steady results, and many retailers report being on, or even above plan. Solid performance for retailers means growth opportunities for all of retail in Canada in 2022. But to grow you need …

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It’s time to think beyond the pill

2020 brought exponential change to the world of retail pharmacy (and not all of it Covid-related). So, what will things look like as we’re getting on with our new world? No one knows for sure. However, one thing for sure is that it’s evident there’s been a major shift in the public’s perception of healthcare …

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3 business-related questions you need to ask yourself

The old saying “nothing remains constant except change itself” must have been written by someone well-versed in the day-to-day operations of retail pharmacy. We must adapt and grow with every change we encounter. For me the pace of change is staggering. The nature of this business is changing so quickly that you need to be …

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Tips for strategic planning – How to take an idea and turn it into a business opportunity

When it comes to strategic business planning, it’s important to understand that strategy and planning are two different things. Strategy guides planning, not the other way around. Yet, too many pharmacy owners complicate the strategic planning process and struggle to find the time to work on the most important concepts at the heart of their …

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eyeglasses-focus

See through your patients’ eyes and look for “applied benefits”

Patient services are about applied health benefits, not just features. Patients always seek to fulfill some intention beyond just a pill. While pharmacists often focus on the effects of disease and medication, patients focus mainly on the outcomes. In other words, they are seeking the applied benefit of your patient service. Applied benefits are the …

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Rx for customer success

Consumers’ needs and expectations are constantly evolving in the healthcare market.  But the one thing that’s never changed in any business is listening to your customers.  The customer’s experience is the greatest determinant of success in any business. Customer experience and loyalty are harmonious, and nothing differentiates one pharmacy retailer from another more than the …

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Always Begin at the End

For many Pharmacists, the process of launching a new patient service begins with the lightbulb moment when they conceive of a breakthrough idea. Very often, they are so passionate about the idea that they believe its merits will be self-evident to prospective customers and patients—that the innovation is so obviously superior it will sell itself. …

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