Gerry Spitzner

marketing

How to make your pharmacy process-driven

Do you work your customers through their experience of your business in an efficient, logical and friendly manner? Every product or service we buy, every store we visit, every media message we receive, every choice in our consumer society has been shaped by the forces of marketing. The marketing process is central to the business …

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What keeps customers coming back to your pharmacy?

The biggest challenge of every retail pharmacy business in today’s hyper-competitive market is finding the right formula to attract customers and keep them. Many businesses believe that the key to success is customer service satisfaction. But just satisfying customers doesn’t cut it anymore. Satisfied is somewhere just slightly above unsatisfied, but far below inspired, delighted …

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5 in-store technologies to drive sales and improve customer experience

In-store technology is helping pharmacy retailers drive sales and improve the customer experience It’s often hard these days to keep up with the speed at which technologies are developed. In fact, it can be down right mind-boggling. And for smaller, independent retailers with fewer resources to draw from than their larger competitors, understanding which technological …

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Pharmacy businesses and the need for online marketing

How can pharmacy businesses offering products or patient services raise their reputation and visibility in the marketplace? The answers aren’t the same as they used to be. In fact, research shows that when clients check out professional services providers, more than 80% use online sources of information compared to 55% using traditional references. There’s no …

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Email marketing is here to stay. What do pharmacists need to know?

Even in 2021 people still open emails; email marketing is here to stay and should be a part of an online marketing strategy You might think that email marketing is dying or dead but this is a myth. It actually remains as the best way to engage. You can be forgiven for thinking that email …

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Tips for strategic planning – How to take an idea and turn it into a business opportunity

When it comes to strategic business planning, it’s important to understand that strategy and planning are two different things. Strategy guides planning, not the other way around. Yet, too many pharmacy owners complicate the strategic planning process and struggle to find the time to work on the most important concepts at the heart of their …

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Rx for customer success

Consumers’ needs and expectations are constantly evolving in the healthcare market.  But the one thing that’s never changed in any business is listening to your customers.  The customer’s experience is the greatest determinant of success in any business. Customer experience and loyalty are harmonious, and nothing differentiates one pharmacy retailer from another more than the …

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Create a value proposition that patients actually care about

Getting your value proposition right is critical to your business model. You can have the best features, perfectly executed business operations, the right price etc., but no one will ever know if they don’t get past your high-level value proposition. Your value proposition is the crunch point at the intersection between your business strategy and …

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Always Begin at the End

For many Pharmacists, the process of launching a new patient service begins with the lightbulb moment when they conceive of a breakthrough idea. Very often, they are so passionate about the idea that they believe its merits will be self-evident to prospective customers and patients—that the innovation is so obviously superior it will sell itself. …

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