Gerry Spitzner

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Pharmacy businesses and the need for online marketing

How can pharmacy businesses offering products or patient services raise their reputation and visibility in the marketplace? The answers aren’t the same as they used to be. In fact, research shows that when clients check out professional services providers, more than 80% use online sources of information compared to 55% using traditional references. There’s no […]

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eyeglasses-focus

See through your patients’ eyes and look for “applied benefits”

Patient services are about applied health benefits, not just features. Patients always seek to fulfill some intention beyond just a pill. While pharmacists often focus on the effects of disease and medication, patients focus mainly on the outcomes. In other words, they are seeking the applied benefit of your patient service. Applied benefits are the

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