2020 brought exponential change to the world of retail pharmacy (and not all of it Covid-related). So, what will things look like as we’re getting on with our new world? No one knows for sure. However, one thing for sure is that it’s evident there’s been a major shift in the public’s perception of healthcare […]
It’s time to think beyond the pill Read More »
Patient services are about applied health benefits, not just features. Patients always seek to fulfill some intention beyond just a pill. While pharmacists often focus on the effects of disease and medication, patients focus mainly on the outcomes. In other words, they are seeking the applied benefit of your patient service. Applied benefits are the
See through your patients’ eyes and look for “applied benefits” Read More »
Consumers’ needs and expectations are constantly evolving in the healthcare market. But the one thing that’s never changed in any business is listening to your customers. The customer’s experience is the greatest determinant of success in any business. Customer experience and loyalty are harmonious, and nothing differentiates one pharmacy retailer from another more than the
Rx for customer success Read More »
Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps you awake at night. Maybe I discovered a way to help you lose weight and stay in shape effortlessly. Maybe I can show you how to save so much money that you can
Shout it out! Patients want to hear about your services Read More »
For many Pharmacists, the process of launching a new patient service begins with the lightbulb moment when they conceive of a breakthrough idea. Very often, they are so passionate about the idea that they believe its merits will be self-evident to prospective customers and patients—that the innovation is so obviously superior it will sell itself.
Always Begin at the End Read More »
For many pharmacists, the process of launching a new patient service begins with that lightbulb moment when they conceive of a breakthrough idea. Often, they are so passionate about their idea that they believe its merits will be self-evident to prospective customers. It will sell itself! Reality check: just because you’ve developed a cool product
What’s the key to launching a new patient service? Read More »
