Gerry Spitzner

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store operations

Create a value proposition that patients actually care about

Leave a Comment / customer experience, marketing, pharmacy, store operations /

Getting your value proposition right is critical to your business model. You can have the best features, perfectly executed business operations, the right price etc., but no one will ever know if they don’t get past your high-level value proposition. Your value proposition is the crunch point at the intersection between your business strategy and […]

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Always Begin at the End

Leave a Comment / marketing, patient services, pharmacy, store operations, strategic planning /

For many Pharmacists, the process of launching a new patient service begins with the lightbulb moment when they conceive of a breakthrough idea. Very often, they are so passionate about the idea that they believe its merits will be self-evident to prospective customers and patients—that the innovation is so obviously superior it will sell itself.

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