Gerry Spitzner | Blog

5 key operations tech trends for retail pharmacy

Posted by in Business Planning, Customer experience, Marketing, Pharmacy, Retail, Small Business

Innovations and trends that are changing the retail Pharmacy landscape While many Pharmacists only encounter or look for trends once a year, it’s clear that trends don’t begin or end at the stroke of midnight on New Year’s Eve.  Advanced technologies are driving the disruptive innovations that will bring significant and permanent change to Canada’s business landscape. Watch out. Speed matters; the world is not only moving fast, it is accelerating. Disruption is not going to happen in some distant future. It is happening now. With one in three Canadian…read more

See through your patients’ eyes and look for “applied benefits”

Posted by in Customer experience, Leadership, Marketing, Pharmacy

A Pharmacist’s patient services are about applied health benefits, not just features. Patients always seek to fulfill some intention beyond just a pill. While pharmacists often focus on the effects of disease and medication, patients focus mainly on the outcomes. In other words, they are seeking the applied benefit of your patient service. Applied benefits are the outcomes patients expect beyond the prescribed medication. For example, take a newly diagnosed child with asthma. While the patient service you deliver may show how to optimize the use of the medication and…read more

Don’t be apprehensive about promoting your patient services

Posted by in Business Planning, Customer experience, Marketing, Operations, Pharmacy

I have two questions for you, both based on the following hypothetical situation: Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps you awake at night.  Maybe I discovered a way to help you lose weight and stay in shape effortlessly.  Maybe I can show you how to save so much money that you can retire and do what you really want.  Maybe I have a parenting approach that will get your teenage kids to stop ignoring…read more

Suppliers; If you think you know who your customers are,..think again

Posted by in Customer experience, Marketing, Retail, Small Business

Do you know who your customers really are? It may surprise you that many suppliers don’t. In fact, if you’re like most businesses that sell products/services to e-commerce and storefront retailers, you probably think your customers are everyday consumers. That is, the people buying your product off of store shelves. It’s a common misconception. In reality, retailers are your customers, and the retailers’ customers are your end consumers. If you frame your strategy around this premise, your sales approach will always be on the safe side of retailers. While your…read more

5 ways to get new products onto retail store shelves

Posted by in Business Planning, Customer experience, Marketing, Small Business

You’ve worked hard on your new product, and now you’re looking to take the next step for your start-up. But what does it take to get a product onto retail store shelves? Here are five important tips to help you get started on your sales and marketing plan. 1. Get Feedback Get in front of buyers from day one, and then get their feedback. The goal should be to gauge your buyers’ reaction to your product. Try to get people really interested in buying from you before you invest too…read more

How to get your product to retail stores

Posted by in Business Planning, Customer experience, Marketing, Operations, Retail, Small Business

Preparing Your Product for Distribution Success Getting your product onto retailer’s shelves is not easy. It takes a lot of time and effort. Before you go leaping ahead to that all important sale, first you must know how you will get your product to retailers and fulfill your contract.  Not something you want to start working on after you’ve made that sale. Depending on the type of retailer you are targeting there are several ways to get your product to their door. Retailers often belong to several different supply chains,…read more

Find and engage the right mentor

Posted by in Leadership, Pharmacy, Retail, Small Business

As I’ve gotten older I’ve reflected on the random twists and turns in my life. I’ve thought deeply about exactly how I arrived at my current circumstance, and trusted mentors are a common element that have influenced each twist and turn I’ve taken. While there is no doubt that I’ve done the work, taken the risks and pushed myself to the brink, it would be both insincere and inaccurate to say that I’ve done it completely on my own. I’ve been influenced by many great people who have, and continue…read more