Gerry Spitzner | Blog

See through your patients’ eyes and look for “applied benefits”

Posted by in Customer experience, Leadership, Marketing, Pharmacy

A Pharmacist’s patient services are about applied health benefits, not just features. Patients always seek to fulfill some intention beyond just a pill. While pharmacists often focus on the effects of disease and medication, patients focus mainly on the outcomes. In other words, they are seeking the applied benefit of your patient service. Applied benefits are the outcomes patients expect beyond the prescribed medication. For example, take a newly diagnosed child with asthma. While the patient service you deliver may show how to optimize the use of the medication and…read more

Don’t be apprehensive about promoting your patient services

Posted by in Business Planning, Customer experience, Marketing, Operations, Pharmacy

I have two questions for you, both based on the following hypothetical situation: Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps you awake at night.  Maybe I discovered a way to help you lose weight and stay in shape effortlessly.  Maybe I can show you how to save so much money that you can retire and do what you really want.  Maybe I have a parenting approach that will get your teenage kids to stop ignoring…read more

My 2cents for the graduating class of 2016 PharmSci students

Posted by in Business Planning, Leadership, Pharmacy, Retail, Small Business

With graduation season upon us, we look forward to celebrating the pharmacist graduates in our life.  For many, it can be a stressful time.  With young people receiving so many mixed messages about their futures and the choices they are expected to make, confusion is inevitable.  Learning to ask the right questions is an important skill to develop that will help you identify and seize opportunities to build a successful career. A lot of people — including many health professionals themselves — tend to overlook the fact that pharmacists, docs,…read more

Find and engage the right mentor

Posted by in Leadership, Pharmacy, Retail, Small Business

As I’ve gotten older I’ve reflected on the random twists and turns in my life. I’ve thought deeply about exactly how I arrived at my current circumstance, and trusted mentors are a common element that have influenced each twist and turn I’ve taken. While there is no doubt that I’ve done the work, taken the risks and pushed myself to the brink, it would be both insincere and inaccurate to say that I’ve done it completely on my own. I’ve been influenced by many great people who have, and continue…read more

Content marketing for Pharmacy patient services

Posted by in Business Planning, Customer experience, Marketing, Pharmacy, Retail, Small Business, Social media

With the internet establishing itself as a viable marketing opportunity, how can pharmacists use technology to promote their practice and the patient services they offer? Ever since the internet became our watercooler for conversation, consumers have gathered around to talk about themselves, their day to day life and their personal health events. Now we post en masse about our lives, of which our health is just one element.  The rare occasion where we connect with someone on social media who shares our health concern often turns into an opportunity to…read more

3 Trends Retail Pharmacy Shouldn’t Ignore

Posted by in Customer experience, Pharmacy

At cocktail parties and networking events around the country health and healthcare are replacing real estate as the main topic of conversation. As society shifts its focus from relying on health care practitioners (HCPs) to treat disease to taking individual responsibility for prevention and wellness, this presents some interesting and sustainable patient care opportunities for retail Pharmacists. Here are three trends emerging in the public’s healthcare consciousness that are linked and retail Pharmacists shouldn’t ignore: 1. Nutrition 2. Wearables 3. Millennials Drug Induced Nutritional Deficiency Today, people are more cognizant…read more

Customers Complain. Here’s 5 Rules to Help Your Employees Deal With It

Posted by in Customer experience, Leadership, Retail, Small Business

No matter the size of your business, your success will always lie in your ability to deal with customers. In an age when consumers have so many different options they can turn to, one factor that can significantly set you apart is an emphasis on a reliable customer experience. If you can effectively handle a customer’s questions and troubleshoot her problems, it is bound to add to the overall growth of your business. The #1 Factor in Customer Loyalty In a recent study; an indepth analysis of customer loyalty drivers…read more