When it comes to strategic business planning, it’s important to understand that strategy and planning are two different things. Strategy guides planning, not the other way around. Yet, too many pharmacy owners complicate the strategic planning process and struggle to find the time to work on the most important concepts at the heart of their […]
Patient services are about applied health benefits, not just features. Patients always seek to fulfill some intention beyond just a pill. While pharmacists often focus on the effects of disease and medication, patients focus mainly on the outcomes. In other words, they are seeking the applied benefit of your patient service. Applied benefits are the
See through your patients’ eyes and look for “applied benefits” Read More »
Consumers’ needs and expectations are constantly evolving in the healthcare market. But the one thing that’s never changed in any business is listening to your customers. The customer’s experience is the greatest determinant of success in any business. Customer experience and loyalty are harmonious, and nothing differentiates one pharmacy retailer from another more than the
Rx for customer success Read More »
Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps you awake at night. Maybe I discovered a way to help you lose weight and stay in shape effortlessly. Maybe I can show you how to save so much money that you can
Shout it out! Patients want to hear about your services Read More »
For many Pharmacists, the process of launching a new patient service begins with the lightbulb moment when they conceive of a breakthrough idea. Very often, they are so passionate about the idea that they believe its merits will be self-evident to prospective customers and patients—that the innovation is so obviously superior it will sell itself.
Always Begin at the End Read More »
Why you do what you do is just as important as making money. The purpose-driven half of the formula for success involves aligning your pharmacy’s business values with your personal values. The applied benefits of your patient services extend beyond the pharmacy itself; they include inspiring innovation and positive change, providing employees with a sense
What’s your pharmacy’s real purpose? Read More »
