How can pharmacy businesses offering products or patient services raise their reputation and visibility in the marketplace? The answers aren’t the same as they used to be. In fact, research shows that when clients check out professional services providers, more than 80% use online sources of information compared to 55% using traditional references. There’s no […]
Pharmacy businesses and the need for online marketing Read More »
Even in 2021 people still open emails; email marketing is here to stay and should be a part of an online marketing strategy You might think that email marketing is dying or dead but this is a myth. It actually remains as the best way to engage. You can be forgiven for thinking that email
Email marketing is here to stay. What do pharmacists need to know? Read More »
Two chronic afflictions can kill your retail pharmacy business – too much inventory and high overhead. If they get out of control, either one can ruin your business. Today, you have no excuse for losing control. What will you do, on a regular basis, to make sure they don’t? The good news is that with
Pharmacy business is much more than fill & bill dispensing Read More »
Patient services are about applied health benefits, not just features. Patients always seek to fulfill some intention beyond just a pill. While pharmacists often focus on the effects of disease and medication, patients focus mainly on the outcomes. In other words, they are seeking the applied benefit of your patient service. Applied benefits are the
See through your patients’ eyes and look for “applied benefits” Read More »
Consumers’ needs and expectations are constantly evolving in the healthcare market. But the one thing that’s never changed in any business is listening to your customers. The customer’s experience is the greatest determinant of success in any business. Customer experience and loyalty are harmonious, and nothing differentiates one pharmacy retailer from another more than the
Rx for customer success Read More »
Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps you awake at night. Maybe I discovered a way to help you lose weight and stay in shape effortlessly. Maybe I can show you how to save so much money that you can
Shout it out! Patients want to hear about your services Read More »
Getting your value proposition right is critical to your business model. You can have the best features, perfectly executed business operations, the right price etc., but no one will ever know if they don’t get past your high-level value proposition. Your value proposition is the crunch point at the intersection between your business strategy and
Create a value proposition that patients actually care about Read More »
For many Pharmacists, the process of launching a new patient service begins with the lightbulb moment when they conceive of a breakthrough idea. Very often, they are so passionate about the idea that they believe its merits will be self-evident to prospective customers and patients—that the innovation is so obviously superior it will sell itself.
Always Begin at the End Read More »
For many pharmacists, the process of launching a new patient service begins with that lightbulb moment when they conceive of a breakthrough idea. Often, they are so passionate about their idea that they believe its merits will be self-evident to prospective customers. It will sell itself! Reality check: just because you’ve developed a cool product
What’s the key to launching a new patient service? Read More »
Why you do what you do is just as important as making money. The purpose-driven half of the formula for success involves aligning your pharmacy’s business values with your personal values. The applied benefits of your patient services extend beyond the pharmacy itself; they include inspiring innovation and positive change, providing employees with a sense
What’s your pharmacy’s real purpose? Read More »
