Gerry Spitzner | Blog

5 key operations tech trends for retail pharmacy

Posted by in Business Planning, Customer experience, Marketing, Pharmacy, Retail, Small Business

Innovations and trends that are changing the retail Pharmacy landscape While many Pharmacists only encounter or look for trends once a year, it’s clear that trends don’t begin or end at the stroke of midnight on New Year’s Eve.  Advanced technologies are driving the disruptive innovations that will bring significant and permanent change to Canada’s business landscape. Watch out. Speed matters; the world is not only moving fast, it is accelerating. Disruption is not going to happen in some distant future. It is happening now. With one in three Canadian…read more

3 Trends Retail Pharmacy Shouldn’t Ignore

Posted by in Customer experience, Pharmacy

At cocktail parties and networking events around the country health and healthcare are replacing real estate as the main topic of conversation. As society shifts its focus from relying on health care practitioners (HCPs) to treat disease to taking individual responsibility for prevention and wellness, this presents some interesting and sustainable patient care opportunities for retail Pharmacists. Here are three trends emerging in the public’s healthcare consciousness that are linked and retail Pharmacists shouldn’t ignore: 1. Nutrition 2. Wearables 3. Millennials Drug Induced Nutritional Deficiency Today, people are more cognizant…read more

Embracing The Social Shopper

Posted by in Retail, Social media

People are consuming massive amounts of content each day via their smartphones, tablets, laptops and the multiple social media platforms, blogs and publications they engage with. Male and female, young and old, a fast-growing number of today’s shoppers are tapping into social media to find product information, get deals, read reviews and share opinions on purchases.  In order to meet the needs of these social shoppers, retail organizations must join the social media fray.  But to be successful in the social realm, merchants must carefully plan and execute a strategy…read more

Trends and Insights

Posted by in Pharmacy, Retail, Small Business, Uncategorized

I’m fascinated with stats focused on demographics and the hidden treasures of trends they hold. Some recent research on your customers — focused on social network usage yielded these nuggets for quick consumption and interpretation. 65% of adult Internet users, now use a social networking site such as MySpace, Facebook or LinkedIn (up 7% from one year ago. 8% said they used social networking sites in 2005). On a typical day:  61% of Internet users access their email 59% of Internet users access search engines 43% of Internet users access…read more

0

Develop a social media strategy for marketing Pharmacy Professional Services

Posted by in Leadership, Pharmacy, Retail, Uncategorized

Before discussing a point of view on the rules of engagement between retail Pharmacy marketing and social media it is important to baseline the term “social media.” For the purpose this blog post, I’ll define “Pharma” social media as content that is created on the Internet by a staff Pharmacist and not produced by journalists, editors or media conglomerates. Some examples of this type of online content include discussion forums, blogs, and more recently, content on Facebook and Twitter. This space is relatively new and will continue to evolve as…read more

0

Social Media Revolution

Posted by in Marketing, Pharmacy, Retail, Small Business

These statistics indicate just how much the social media revolution affects us all. • In 10 years over 40% of the Fortune 500 will no longer be here. • Facebook tops Google for weekly traffic in the U.S. • An education study revealed that online students outperformed those receiving face-to-face instruction. • eReaders have surpassed traditional book sales. • YouTube is the second largest search engine in the world — every minute 24 hours of video are uploaded to YouTube. –Erik Qualman, Social Media Revolution3     Mobile Revolution We’re…read more

0

How Significant Social Media Is

Posted by in Retail, Small Business

Social networking and sharing is here to stay for now as Facebook and Twitter become a part of many people’s daily routine where they connect with friends and family and find for themselves a platform to share feelings, opinions, likes and dislikes. Opportunity abounds for retailers to tap into these social networks, particularly with Foursquare, a location-based mobile platform that hosts over 8 million users worldwide and adding 35,000 new users each day. A new survey indicates just how significant social media is to today’s marketers. 93% of marketers use…read more

0