Gerry Spitzner | Blog

Why Pharmacists need to learn to always begin at the end

Posted by in Business Planning, Customer experience, Leadership, Marketing, Operations, Pharmacy, Retail, Small Business

For many Pharmacists, the process of launching a new patient service begins with the lightbulb moment when they conceive of a breakthrough idea.   Very often, they are so passionate about the idea that they believe its merits will be self-evident to prospective customers and patients—that the innovation is so obviously superior it will sell itself. On the other hand, entrepreneurial thinking Pharmacists who avoid that delusion may think of their initial sales as a chicken-and-egg problem…they realize that getting buy-in from potential customers is a top priority, but until they…read more

Purpose: The not so secret superpower fueling progress

Posted by in Business Planning, Leadership, Pharmacy, Retail, Small Business

What is the real purpose of your Pharmacy business? By purpose I don’t mean making money; that’s just a result of a well-run retail Pharmacy business. The real purpose of a business is to create, engage and keep a customer. As Peter Drucker, the management guru; once so brilliantly observed, the purpose of a business is not to make a sale but rather to create a customer. Any business that successfully creates and keeps a customer in a cost-effective way; will make a profit. If for any reason, a business…read more

Don’t be apprehensive about promoting your patient services

Posted by in Business Planning, Customer experience, Marketing, Operations, Pharmacy

I have two questions for you, both based on the following hypothetical situation: Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps you awake at night.  Maybe I discovered a way to help you lose weight and stay in shape effortlessly.  Maybe I can show you how to save so much money that you can retire and do what you really want.  Maybe I have a parenting approach that will get your teenage kids to stop ignoring…read more

My 2cents for the graduating class of 2016 PharmSci students

Posted by in Business Planning, Leadership, Pharmacy, Retail, Small Business

With graduation season upon us, we look forward to celebrating the pharmacist graduates in our life.  For many, it can be a stressful time.  With young people receiving so many mixed messages about their futures and the choices they are expected to make, confusion is inevitable.  Learning to ask the right questions is an important skill to develop that will help you identify and seize opportunities to build a successful career. A lot of people — including many health professionals themselves — tend to overlook the fact that pharmacists, docs,…read more

5 ways to get new products onto retail store shelves

Posted by in Business Planning, Customer experience, Marketing, Small Business

You’ve worked hard on your new product, and now you’re looking to take the next step for your start-up. But what does it take to get a product onto retail store shelves? Here are five important tips to help you get started on your sales and marketing plan. 1. Get Feedback Get in front of buyers from day one, and then get their feedback. The goal should be to gauge your buyers’ reaction to your product. Try to get people really interested in buying from you before you invest too…read more

How to get your product to retail stores

Posted by in Business Planning, Customer experience, Marketing, Operations, Retail, Small Business

Preparing Your Product for Distribution Success Getting your product onto retailer’s shelves is not easy. It takes a lot of time and effort. Before you go leaping ahead to that all important sale, first you must know how you will get your product to retailers and fulfill your contract.  Not something you want to start working on after you’ve made that sale. Depending on the type of retailer you are targeting there are several ways to get your product to their door. Retailers often belong to several different supply chains,…read more

Customers Complain. Here’s 5 Rules to Help Your Employees Deal With It

Posted by in Customer experience, Leadership, Retail, Small Business

No matter the size of your business, your success will always lie in your ability to deal with customers. In an age when consumers have so many different options they can turn to, one factor that can significantly set you apart is an emphasis on a reliable customer experience. If you can effectively handle a customer’s questions and troubleshoot her problems, it is bound to add to the overall growth of your business. The #1 Factor in Customer Loyalty In a recent study; an indepth analysis of customer loyalty drivers…read more