Gerry Spitzner | Blog

Retail Pharmacy’s street fight in an online age

Posted by in Business Planning, Customer experience, Marketing, Operations, Pharmacy, Retail, Social media

We’ve seen remarkable change in our lifetimes, but what we’re experiencing now is different. It’s not just evolutionary change; it’s transformative change that requires us to alter our patterns of behaviour and learn new skills. Just having a nice store with nice products and services in a good location isn’t enough anymore.   Patients are seeking modern conveniences such as mobile apps that can connect them directly with their pharmacy, and community pharmacies must be willing and able to meet those needs. Although specific apps may not be feasible for…read more

3 tips to help introduce a new patient service

Posted by in Business Planning, Customer experience, Marketing, Operations, Pharmacy, Retail, Small Business, Social media

For many pharmacists, the process of launching a new patient service begins with the lightbulb moment when they conceive of a breakthrough idea. Very often, they are so passionate about the idea that they believe its merits will be self-evident to prospective customers and patients—that the innovation is so obviously superior it will sell itself.   On the other hand, entrepreneurial thinking pharmacists who avoid that delusion may think of their initial sales as a chicken-and-egg problem…they realize that getting buy-in from potential customers is a top priority, but until…read more

Content marketing for Pharmacy patient services

Posted by in Business Planning, Customer experience, Marketing, Pharmacy, Retail, Small Business, Social media

With the internet establishing itself as a viable marketing opportunity, how can pharmacists use technology to promote their practice and the patient services they offer? Ever since the internet became our watercooler for conversation, consumers have gathered around to talk about themselves, their day to day life and their personal health events. Now we post en masse about our lives, of which our health is just one element.  The rare occasion where we connect with someone on social media who shares our health concern often turns into an opportunity to…read more

Embracing The Social Shopper

Posted by in Retail, Social media

People are consuming massive amounts of content each day via their smartphones, tablets, laptops and the multiple social media platforms, blogs and publications they engage with. Male and female, young and old, a fast-growing number of today’s shoppers are tapping into social media to find product information, get deals, read reviews and share opinions on purchases.  In order to meet the needs of these social shoppers, retail organizations must join the social media fray.  But to be successful in the social realm, merchants must carefully plan and execute a strategy…read more