Gerry Spitzner | Blog

Suppliers; If you think you know who your customers are,..think again

Posted by in Customer experience, Marketing, Retail, Small Business

Do you know who your customers really are? It may surprise you that many suppliers don’t. In fact, if you’re like most businesses that sell products/services to e-commerce and storefront retailers, you probably think your customers are everyday consumers. That is, the people buying your product off of store shelves. It’s a common misconception. In reality, retailers are your customers, and the retailers’ customers are your end consumers. If you frame your strategy around this premise, your sales approach will always be on the safe side of retailers. While your…read more

My 2cents for the graduating class of 2016 PharmSci students

Posted by in Business Planning, Leadership, Pharmacy, Retail, Small Business

With graduation season upon us, we look forward to celebrating the pharmacist graduates in our life.  For many, it can be a stressful time.  With young people receiving so many mixed messages about their futures and the choices they are expected to make, confusion is inevitable.  Learning to ask the right questions is an important skill to develop that will help you identify and seize opportunities to build a successful career. A lot of people — including many health professionals themselves — tend to overlook the fact that pharmacists, docs,…read more

5 ways to get new products onto retail store shelves

Posted by in Business Planning, Customer experience, Marketing, Small Business

You’ve worked hard on your new product, and now you’re looking to take the next step for your start-up. But what does it take to get a product onto retail store shelves? Here are five important tips to help you get started on your sales and marketing plan. 1. Get Feedback Get in front of buyers from day one, and then get their feedback. The goal should be to gauge your buyers’ reaction to your product. Try to get people really interested in buying from you before you invest too…read more

How to get your product to retail stores

Posted by in Business Planning, Customer experience, Marketing, Operations, Retail, Small Business

Preparing Your Product for Distribution Success Getting your product onto retailer’s shelves is not easy. It takes a lot of time and effort. Before you go leaping ahead to that all important sale, first you must know how you will get your product to retailers and fulfill your contract.  Not something you want to start working on after you’ve made that sale. Depending on the type of retailer you are targeting there are several ways to get your product to their door. Retailers often belong to several different supply chains,…read more

Find and engage the right mentor

Posted by in Leadership, Pharmacy, Retail, Small Business

As I’ve gotten older I’ve reflected on the random twists and turns in my life. I’ve thought deeply about exactly how I arrived at my current circumstance, and trusted mentors are a common element that have influenced each twist and turn I’ve taken. While there is no doubt that I’ve done the work, taken the risks and pushed myself to the brink, it would be both insincere and inaccurate to say that I’ve done it completely on my own. I’ve been influenced by many great people who have, and continue…read more

Content marketing for Pharmacy patient services

Posted by in Business Planning, Customer experience, Marketing, Pharmacy, Retail, Small Business, Social media

With the internet establishing itself as a viable marketing opportunity, how can pharmacists use technology to promote their practice and the patient services they offer? Ever since the internet became our watercooler for conversation, consumers have gathered around to talk about themselves, their day to day life and their personal health events. Now we post en masse about our lives, of which our health is just one element.  The rare occasion where we connect with someone on social media who shares our health concern often turns into an opportunity to…read more

Customers Complain. Here’s 5 Rules to Help Your Employees Deal With It

Posted by in Customer experience, Leadership, Retail, Small Business

No matter the size of your business, your success will always lie in your ability to deal with customers. In an age when consumers have so many different options they can turn to, one factor that can significantly set you apart is an emphasis on a reliable customer experience. If you can effectively handle a customer’s questions and troubleshoot her problems, it is bound to add to the overall growth of your business. The #1 Factor in Customer Loyalty In a recent study; an indepth analysis of customer loyalty drivers…read more