Gerry Spitzner

marketing

What’s the key to launching a new patient service?

For many pharmacists, the process of launching a new patient service begins with that lightbulb moment when they conceive of a breakthrough idea. Often, they are so passionate about their idea that they believe its merits will be self-evident to prospective customers. It will sell itself! Reality check: just because you’ve developed a cool product […]

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What’s your pharmacy’s real purpose?

Why you do what you do is just as important as making money. The purpose-driven half of the formula for success involves aligning your pharmacy’s business values with your personal values. The applied benefits of your patient services extend beyond the pharmacy itself; they include inspiring innovation and positive change, providing employees with a sense

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