Gerry Spitzner | Blog

Purpose: The not so secret superpower fueling progress

Posted by in Business Planning, Leadership, Pharmacy, Retail, Small Business

What is the real purpose of your Pharmacy business? By purpose I don’t mean making money; that’s just a result of a well-run retail Pharmacy business. The real purpose of a business is to create, engage and keep a customer. As Peter Drucker, the management guru; once so brilliantly observed, the purpose of a business is not to make a sale but rather to create a customer. Any business that successfully creates and keeps a customer in a cost-effective way; will make a profit. If for any reason, a business…read more

Create a value proposition for your Pharmacy that people really care about

Posted by in Business Planning, Customer experience, Marketing, Pharmacy, Retail, Small Business

Getting your value proposition right is critical to your Pharmacy’s business model.  You can have the best features, the most perfectly executed daily business operations, the right price etc.; but no one will ever know of it if they don’t get past your high-level value proposition. Warren Buffet’s famous quote from his 2008 Letter to Berkshire Hathaway Shareholders helps to explain. ‘Price is what you pay; value is what you get.’ Your value proposition is the crunch point at the intersection between business strategy and brand strategy. It’s a promise of value to…read more

5 key operations tech trends for retail pharmacy

Posted by in Business Planning, Customer experience, Marketing, Pharmacy, Retail, Small Business

Innovations and trends that are changing the retail Pharmacy landscape While many Pharmacists only encounter or look for trends once a year, it’s clear that trends don’t begin or end at the stroke of midnight on New Year’s Eve.  Advanced technologies are driving the disruptive innovations that will bring significant and permanent change to Canada’s business landscape. Watch out. Speed matters; the world is not only moving fast, it is accelerating. Disruption is not going to happen in some distant future. It is happening now. With one in three Canadian…read more

Don’t be apprehensive about promoting your patient services

Posted by in Business Planning, Customer experience, Marketing, Operations, Pharmacy

I have two questions for you, both based on the following hypothetical situation: Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps you awake at night.  Maybe I discovered a way to help you lose weight and stay in shape effortlessly.  Maybe I can show you how to save so much money that you can retire and do what you really want.  Maybe I have a parenting approach that will get your teenage kids to stop ignoring…read more

My 2cents for the graduating class of 2016 PharmSci students

Posted by in Business Planning, Leadership, Pharmacy, Retail, Small Business

With graduation season upon us, we look forward to celebrating the pharmacist graduates in our life.  For many, it can be a stressful time.  With young people receiving so many mixed messages about their futures and the choices they are expected to make, confusion is inevitable.  Learning to ask the right questions is an important skill to develop that will help you identify and seize opportunities to build a successful career. A lot of people — including many health professionals themselves — tend to overlook the fact that pharmacists, docs,…read more

5 ways to get new products onto retail store shelves

Posted by in Business Planning, Customer experience, Marketing, Small Business

You’ve worked hard on your new product, and now you’re looking to take the next step for your start-up. But what does it take to get a product onto retail store shelves? Here are five important tips to help you get started on your sales and marketing plan. 1. Get Feedback Get in front of buyers from day one, and then get their feedback. The goal should be to gauge your buyers’ reaction to your product. Try to get people really interested in buying from you before you invest too…read more

How to get your product to retail stores

Posted by in Business Planning, Customer experience, Marketing, Operations, Retail, Small Business

Preparing Your Product for Distribution Success Getting your product onto retailer’s shelves is not easy. It takes a lot of time and effort. Before you go leaping ahead to that all important sale, first you must know how you will get your product to retailers and fulfill your contract.  Not something you want to start working on after you’ve made that sale. Depending on the type of retailer you are targeting there are several ways to get your product to their door. Retailers often belong to several different supply chains,…read more